Healthrise, Your Trusted Healthcare Partner

As the CEO and founder of Healthrise, David maintains a steadfast commitment to cultivating a strong organizational culture and staying at the forefront of technology. With a diverse background spanning industries from commercial real estate to public speaking, his unique approach to challenges reflects the philosophy of hunting, turning obstacles into opportunities. Farbman’s leadership is characterized by his ability to adapt and thrive in dynamic environments, ensuring Healthrise remains innovative and impactful in the healthcare industry.

Peter Joseph has over 15 years of experience in healthcare revenue cycle management, specializing in corporate initiatives, mergers & integrations, end-to-end opportunity assessments, and technology & analytics. He has led hospital teams in Patient Access, Mid-Cycle, and Patient Accounting operations focused on process improvement and Epic optimization objectives. Peter partners with client senior executives to ensure transparency to achieving financial outcomes and setting long-term strategies for sustainable success. He currently leads Finance operations and Technology & Analytics services for Healthrise.

Jim Zuran has over 25 years of experience in Revenue Cycle Operations, working with healthcare organizations to optimize performance and improve revenue while also reducing cost. He has led large hospital organizations through several Epic implementations. He currently leads Revenue Cycle operations for one of the largest hospital organizations in the USA while also overseeing Strategy and Operations within Healthrise. Throughout his career, he has held leadership roles in Revenue Cycle and Utilization/Care Management within large hospital organizations and Consulting companies and is passionate about developing people to maximize their potential and grow their industry expertise under his guidance.

Marcos Bonafede is an accomplished leader in revenue cycle operations with over a decade of experience in the healthcare industry. As the Chief Operating Officer of Healthrise since 2013, Marcos has driven strategic initiatives that enhance operational efficiency and financial performance. His leadership, characterized by innovation, teamwork, and a relentless pursuit of excellence, has helped mold a culture of accountability and performance within Healthrise. He holds himself to the same high standards he sets for his team, embodying a leadership style that is tough but fair. Marcos has played a pivotal role in building company culture, exploring new service lines beyond the original consulting scope, and structuring global strategies.

Prior to his current role, Marcos was the Vice President of Patient Access and Revenue Integrity for one of the nation’s largest hospitals, where he built successful teams and achieved sustainable improvements in revenue cycle performance. Known for his visionary approach and ability to inspire service leadership, Marcos’ commitment to excellence and strategic vision have been key drivers in Healthrise’s growth and success. His dedication to fostering a collaborative and innovative environment ensures that Healthrise remains at the forefront of the healthcare industry, delivering impactful solutions and driving continuous improvement.

Judi Sarti brings over 25 years of expertise in Performance and Project Management, Process Improvement, and Implementation Readiness. She successfully led an Epic implementation for a large health system, ensuring it met operational requirements. Leveraging her extensive experience with Epic and healthcare operations, Judi offers strategic leadership recommendations and has guided health systems through mergers and acquisitions, achieving both operational and financial efficiencies.

Ian Sullivan is an experienced leader with expertise in management consulting, healthcare financial services, and revenue cycle management. He has successfully managed teams, led initiatives to optimize workflows, and partnered with hospital leadership to streamline processes. With a focus on improving revenue cycle operations, Ian has deepened his understanding of the critical aspects required for success. He is known for providing strategic insights, fostering a healthy work environment, and continuously pushing for improvement.

Emily Huizenga is an operational driver with a passion for patient-centered process improvement. She has a proven record of accomplishment of sustainable process improvement and is highly effective in achieving results and building exceptionally accountable teams. Emily is known for her hands-on problem-solving approach and ability to build relationships across all levels of an organization. She has successfully navigated hospitals through every part of their Epic journey and ensures that teams are prepared to leverage Epic’s capabilities fully.

Devon Jacquin specializes in optimizing revenue cycles, managing physician practices, conducting opportunity assessments, and bridging the gap between technical and operational teams. Throughout a project lifecycle, he collaborates with departmental leadership to define objectives and design solutions and works with frontline staff to ensure effective and sustainable utilization and adoption. He has extensive experience designing and implementing revenue cycle operational and technical solutions, integrating system-wide processes and technology adoption, and aligning people with technology-enabled workflows.

David Worthy is a dynamic leader dedicated to transforming healthcare systems. He expertly balances short-term objectives with long-term vision, ensuring that technology consistently adds value to the organization. As an effective communicator, David builds strong professional relationships and is a trusted partner. His deep understanding of revenue and clinical workflows and his ability to clearly explain complex information allows him to lead cross-functional teams to successful project completions. David fosters leadership alignment and has a proven EHR implementation and optimization track record.

Zell Zoerhof is a passionate revenue cycle leader, focused on optimizing efficiencies and maximizing results. As a seasoned leader, Zell successfully oversees Patient Financial Services for one of the largest healthcare systems in the USA. His expertise spans across the revenue cycle, including billing, denial prevention, payer strategies and has consistently delivered sustainable solutions that drive financial improvement. His commitment to excellence coupled with a collaborative leadership style has enabled him to improve performance and build teams across the country.